CleanMyMac. Product & Content Website
Overview
This project was initiated by the SEO specialist within the CleanMyMac marketing team. The goal was to create a separate product-content website focused on organic traffic, while keeping purchases and trial flows connected to the main MacPaw website.
The website includes a homepage that works as a product landing page, a FAQ section, and a blog with long-form articles — which was the primary reason for building the site.
My role
UX/UI Designer
I worked closely with frontend developers, SEO specialists, copywriters, and another designer. My responsibility was the visual design and UX of the website, ensuring consistency with the main CleanMyMac brand while giving the product its own character.
Design approach
The design stays close to the visual language of the main CleanMyMac website, but with a slightly calmer and more content-focused tone.
The homepage presents the product from different angles
Clean layout with subtle animations and product videos
Visual hierarchy focused on clarity and product understanding
For the blog, FAQ, and article pages, the design was intentionally minimal to maximize readability and support future content scaling without additional design effort.
Content & scalability
Since the site was created primarily for organic traffic growth, special attention was paid to:
Readable typography and spacing
Clear content structure
Flexible layouts suitable for different article formats
Design that supports easy scaling without redesigning each new page
Collaboration & system thinking
I worked in parallel with another designer, using components, auto-layouts, and shared design patterns to keep the design consistent and easy to maintain. This helped the team iterate faster and keep the design system aligned across pages.
Result
The result is a product-content website that supports SEO goals, presents the product clearly, and allows the team to scale content efficiently over time — without sacrificing visual quality or usability.